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Real Estate Lead Gen Bot

Property Match AI

An AI lead-qualification system that intercepts Facebook ad traffic on WhatsApp, matches buyer intent to live listings, and delivers only sales-ready prospects to the agent - 24 hours a day.

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Property Match AI - WhatsApp lead qualification bot

3.5x

Lead Quality

24/7

Instant Response

-60%

Time to Qualify

+35%

Conversion Rate

The Challenge

Drowning in unqualified ad leads

A growing real estate agency was spending $4,000/month on Facebook ads generating 300+ leads per month. Their two-agent team spent 60% of each day calling and messaging leads - most of whom had no serious buying intent, the wrong budget, or were just browsing.

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Zero Filtering

Every ad click became a raw lead - no way to separate $200k buyers from window shoppers before an agent wasted time.

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Slow Follow-up

Agents could only call during business hours - hot leads went cold overnight while competitors responded instantly.

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Wasted Ad Spend

$4k/month in ads with no qualification layer meant the agency was paying premium rates for tire-kicker traffic.

The Solution

An AI that qualifies before agents ever pick up the phone

Facebook ad clicks flow directly into a WhatsApp conversation that asks the right questions, matches listings in real-time, and scores each lead before any human gets involved.

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Instant Ad-to-Chat

Facebook Click-to-WhatsApp ads drop leads straight into a qualification conversation - zero landing page, zero form, zero drop-off.

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Smart Qualification

The AI collects budget, location preference, property type, timeline, and financing status through a natural conversation - not a boring form.

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Live Listing Match

Based on answers, the bot queries the live MLS feed and sends matching listings with photos, price, and key details - inside WhatsApp.

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Lead Scoring

Every lead gets a score (Hot / Warm / Cold) based on budget fit, timeline, and engagement - agents only call Hot leads first.

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CRM Auto-push

Qualified leads - with all collected data and score - are automatically pushed to HubSpot, ready for agent follow-up with full context.

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Re-engagement Flows

Warm leads who didn't convert receive automated follow-up sequences - new listings matching their criteria, price drop alerts, market updates.

System in Action

From Facebook Click to Qualified Prospect

Representative outputs from the live qualification system. Lead names and contact details are redacted.

Lead Qualification: Ad Click to HOT Lead in 6 Minutes

Every Click-to-WhatsApp ad is instantly greeted. The AI collects budget, location, property type, timeline, and financing status — then matches live listings before the lead goes cold.

WhatsApp · Lead Qualification Bot · Facebook Ad Entry

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Property Match · Lead Qualifier

● online · replies instantly

Hi! 👋 Thanks for your interest. Quick question — are you looking to buy or rent?

Buy

What's your budget and preferred area? I'll pull matching listings right now.

Around $850k. Westlake or Zilker, Austin. 3 bed, need a home office. Pre-approved already.

Pre-approved — perfect! I found 3 matches right now:

🏡 2418 Exposition Blvd · $819k · 3BD/2BA · Home office
🏡 1104 Wooldridge Dr · $845k · 3BD/2.5BA · Study + yard
🏡 705 Barton Blvd · $862k · 4BD/3BA · Price reduced

Our agent can take you through any of these this week. Want to book a viewing?

leaderboard Lead scored: HOT 🔥 · Pre-approved · High intent · Pushed to HubSpot · Agent notified

3.5x

Lead quality
improvement

+35%

Viewing
conversion rate

24/7

Responds to
ad clicks

-60%

Agent time
on qual calls

Lead name redacted. Listings pulled from live MLS in real time. Agent receives a scored CRM record before the conversation ends.

CRM Push: Agent Gets a Scored Record, Not a Raw Lead

Every qualified lead is pushed to HubSpot automatically — budget, location, property type, intent score, and conversation summary included. Agents open their CRM and know exactly who to call and why.

HubSpot CRM · New Lead Record · Auto-created

person

████ ██████ (name redacted)

Via Facebook Ad · Westlake, Austin TX · Nov 14, 2024

🔥 HOT LEAD Score: 94/100

Budget

~$850,000

Location

Westlake / Zilker, Austin

Property

3BR · Home office needed

Financing

✓ Pre-approved

Matched Listings Sent

🏡 2418 Exposition Blvd · $819k · 3BD/2BA

🏡 1104 Wooldridge Dr · $845k · 3BD/2.5BA

🏡 705 Barton Blvd · $862k · 4BD/3BA

notifications_active Agent Sarah K. notified · Lead assigned · Follow-up task created for today

92%

Leads fully
qualified

300+

Leads/mo
processed

Manual CRM
data entry

Lead name redacted. Agent sees a complete scored profile — they call knowing exactly what the buyer wants and can afford.

Tech Stack

The infrastructure behind the results

campaign

Facebook Ads API

Click-to-WhatsApp entry

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WhatsApp Business API

Conversation layer

psychology

GPT-4o

Qualification intelligence

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HubSpot CRM

Lead management

The Results

From ad spend to closed deals - faster

3.5x

Improvement in lead quality - agents only speak to pre-qualified buyers

+35%

Conversion rate from lead to viewing within 30 days of launch

-60%

Reduction in time agents spend on qualification calls

24/7

Instant response to every ad click - including nights and weekends

star star star star star

"Our conversion rate jumped by 35% within the first month. The AI caller qualifies leads so well that our sales team only talks to hot prospects. We've actually been able to cut our ad spend by 20% because we're converting so much more efficiently."

apartment

Marcus T.

CEO, A real estate firm in Austin, TX